What are amazon platinum keywords and why it's obsolete today

SEO
A

22 Feb 2024

what-are-amazon-platinum-keywords-and-why-its-obsolete-today

What is Amazon Platinum Keywords

Amazon Platinum Keywords were a set of specific keywords that sellers could manually select and associate with their products on the Amazon platform. These keywords were intended to improve the visibility of the product in search results when customers searched for those particular terms. Sellers could choose these keywords based on relevance to their product and the search terms they believed potential customers might use to find it.
While Amazon Platinum Keywords had some potential, their overall impact was limited due to their discontinuation and the way they functioned. Here's a breakdown:

Potential impact:

  • Improved visibility for Platinum Sellers: These keywords allowed Platinum Sellers to highlight specific products and build "product trees" within their storefronts, potentially increasing product visibility for their target audience.

  • Enhanced product differentiation: By including unique selling points and specific benefits, sellers could set their products apart from competitors.

  • More descriptive keywords: The extended character limit compared to backend keywords allowed for richer and more detailed keyword targeting.

Limitations and discontinuation:

  • Irrelevant for most sellers: The Platinum Seller program ended in 2016, making these keywords obsolete for the majority of sellers.

  • No impact on search ranking: Unlike backend keywords, Platinum Keywords did not directly influence search results.

  • Limited customization: While useful for categorization, they offered less control over product placement compared to other features.

Current state:

  • Filling the field still offers benefits: Although not directly impacting search ranking, using the Platinum Keyword field with relevant keywords can still improve product discoverability within your storefront.

  • Focus on backend keywords: For maximizing search visibility, optimizing backend keywords remains the most crucial strategy for all Amazon sellers.

While Amazon Platinum Keywords had some potential benefits for Platinum Sellers, their impact was ultimately limited by their discontinuation and lack of direct influence on search ranking. For most sellers today, focusing on optimizing backend keywords and utilizing other available features is a more effective approach to improving product visibility and sales.

Amazon now primarily relies on its A9 algorithm to determine search result rankings, which considers various factors such as relevance, sales velocity, and customer reviews, rather than relying solely on manually selected keywords. As a result, sellers now need to focus more on optimizing their product listings with relevant and high-performing keywords rather than relying on a separate Platinum Keywords feature.

devuly logo

Fully styled and customizable components for Nuxt.

Installation

Install @nuxt/ui dependency to your project:

$ npm i @nuxt/ui$ yarn add @nuxt/ui$ pnpm add @nuxt/ui

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed neque elit, tristique placerat feugiat ac, facilisis vitae arcu. Proin eget egestas augue. Praesent ut sem nec arcu pellentesque aliquet. Duis dapibus diam vel metus tempus vulputate.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed neque elit, tristique placerat feugiat ac, facilisis vitae arcu. Proin eget egestas augue. Praesent ut sem nec arcu pellentesque aliquet. Duis dapibus diam vel metus tempus vulputate.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed neque elit, tristique placerat feugiat ac, facilisis vitae arcu. Proin eget egestas augue. Praesent ut sem nec arcu pellentesque aliquet. Duis dapibus diam vel metus tempus vulputate.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed neque elit, tristique placerat feugiat ac, facilisis vitae arcu. Proin eget egestas augue. Praesent ut sem nec arcu pellentesque aliquet. Duis dapibus diam vel metus tempus vulputate.

All Posts
Seamlessly pass props and emit events on nust 3 component. [CHEAT SHEET]seamlessly-pass-props-and-emit-events-on-nust-3-component-cheat-sheet
Web Development
A

07 Mar 2024

To pass data from a parent component to a child component, you can use defineProps in the child component and then pass the data from the pa...

What is red team in cyber securitywhat-is-red-team-in-cyber-security
Technology
A

23 Feb 2024

The red team in cyber security is a group of experts who test an organization's defenses by simulating real-world cyber attacks. Their goal ...

What is a google subscriber phone number?what-is-a-google-subscriber-phone-number
Technology
A

22 Feb 2024

Google Voice number aka Google subscriber phone number is a handy tool for managing your calls and messages, especially if you want to keep ...

Similarities and Differences Between Next.js vs Nuxt.jsexploring-the-similarities-and-differences-between-nextjs-vs-nuxtjs
Web Development
A

26 Feb 2024

Next.js and Nuxt.js stand out as popular options, both offering powerful features and streamlined workflows. While sharing some core simila...

What is the first step in creating an online business strategywhat-is-the-first-step-in-creating-an-online-business-strategy
Technology
A

23 Feb 2024

Creating an online business strategy involves several key steps to ensure success. Here's a structured approach:

What are amazon platinum keywords and why it's obsolete today what-are-amazon-platinum-keywords-and-why-its-obsolete-today
SEO
A

22 Feb 2024

Amazon Platinum Keywords were a feature that allowed sellers to select specific keywords to associate with their products. These keywords wo...

What is not a benefit of google analytics remarketingwhat-is-not-a-benefit-of-google-analytics-remarketing
SEO
A

22 Feb 2024

While remarketing can increase conversion rates and ROI by targeting users who have already shown interest in your products or services, it ...

How to reach my first 5k followers on youtubehow-to-reach-my-first-5k-followers-on-youtube
Technology
A

23 Feb 2024

Growing your YouTube channel to reach your first 5k followers requires dedication, consistency, and strategic planning. Here are some steps ...

How to tell if a woman is a NYMPH , And solution. how-to-tell-if-a-woman-is-a-nymph-and-solution
Others
A

23 Feb 2024

Instead of trying to classify them based on outdated and harmful stereotypes, focus on getting to know them as individuals and appreciate th...